Posted 11 Jan 2013
Alchimie de Courvoisier
Let us introduce you to Alchimie de Courvoisier, an intimate and enchanting installation depicting the brand’s craft and 200 year old heritage.
Courvoisier wanted to offer an immersive brand experience granting privileged guests an unprecedented insight into the brand’s rich heritage and quintessential ‘Frenchness’ for the first time on British soil.
Showcasing the brand’s meticulous craftsmanship, spanning two centuries of traditions and techniques, the contemporary re-imagining of Courvoisier’s renowned Paradis ageing cellar – ‘L’Atelier de Courvoisier’ – was launched in Harrods, London.
At the heart of the experience was Alchimie de Courvoisier: a unique, delicately crafted projected paper theatre that told the story of the brand’s history mapped against a background of the French Revolution, the Industrial Revolution and global expansion. Courvoisier commissioned artistic duo, Davy and Kristin McGuire, to create this bespoke theatrical installation exclusively for L’Atelier de Courvoisier.