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Posted 13 Feb 2012

Courvoisier Presents the Upgrade Series

Courvoisier has long been a brand that encourages and breeds revolutionary thinking, from its close ties to Napoleon back in 1811 to its use in many of today’s most infamous cocktails. In keeping with this tradition, Courvoisier is proud to present the Upgrade Reports, a series of four white papers written in collaboration with members from ‘Courvoisier The Future 500’, the brand’s own exclusive network of UK-based pioneers, entrepreneurs and revolutionary spirits from the arts, social enterprise, business science, gastronomy, fashion and beyond.

This insight report series is designed to explore the idea of ‘Upgrade’. This ideology isn’t simply about the most exclusive or expensive things on offer; it is about being an improved and more desirable version of that thing, whether that’s through desire, innovation or need. As such, Courvoisier wanted to focus on four subjects that, to some extent, affect each and every person and explore what upgrade would mean to them: The City Upgrade, The Going Out Upgrade, The Retail Upgrade and The Food Upgrade.

Each report has been launched with an intimate event at our London partner’s venue, The Hospital Club, and was available to download from Courvoisier.com/uk the following day.

 

To download these reports, please click below:

The Food Upgrade

The Retail Upgrade

The Going Out Upgrade

The City Upgrade

 

We hope you find these reports interesting and thought-provoking and would welcome your voice amongst the discussion at facebook.com/CourvoisierUK and twitter.com/courvoisieruk.

Courvoisier® Cognac and Liqueur, 18-40% alc./vol. Courvoisier Import Company, Deerfield, IL USA

Courvoisier, the Napoleon device and Le Cognac de Napoleon are trademarks of Courvoisier S.A.S. ©2011 Courvoisier S.A.S. All trademarks are the property of their respective owners.