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Posted 05 Dec 2009

Courvoisier’s Architectural Punchbowl

In 1694, an eccentric and fun-loving British Admiral, Edward Russell, hosted a party for 6,000 people that lasted 10 days.

Such an extraordinary party required and equally breathtaking serve and the Admiral filled his fountain with a cognac-based punch that was so vast it was served by a boy rowing across it in a small boat.

In homage to this, we partnered with epicurean alchemists, Bompas & Parr, to flood a room with cognac punch – creating a vast swimming pool-sized punchbowl that drinkers could float across on a giant orange segment.

It was no mean feat – involving the likes the Bartlett School of Architecture, UCL and engineering giants ARAP to ensure the 4 tonne cocktail didn’t collapse the floor.

The punch itself was chosen from an open competition that drew entries from around the world and was chosen by an elite panel of judges ranging from UCL professors and the president of RIBA to notable bloggers and specialists from the drinks industry.

The recipe we finally chose was The Emperor’s Shrub, devised by leading organic mixologist and Sommelier Joe McCanta.

Over 1,500 people experienced the Architectural Punchbowl, which was installed in the room made famous in The King’s Speech. Coverage of the event reached round the world – including The Discovery Channel Canada and the BBC.

Courvoisier® Cognac and Liqueur, 18-40% alc./vol. Courvoisier Import Company, Deerfield, IL USA

Courvoisier, the Napoleon device and Le Cognac de Napoleon are trademarks of Courvoisier S.A.S. ©2011 Courvoisier S.A.S. All trademarks are the property of their respective owners.