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Posted 06 Dec 2011

Courvoisier Presents the Upgrade Series

Courvoisier has long been a brand that encourages and breeds revolutionary thinking, from its close ties to Napoleon back in 1811 to its use in many of today’s most infamous cocktails. In keeping with this tradition, Courvoisier is proud to present the Upgrade Reports, a series of four white papers written in collaboration with members from ‘Courvoisier The Future 500’, the brand’s own exclusive network of pioneers, entrepreneurs and revolutionary spirits from the arts, social enterprise, business science, gastronomy, fashion and beyond.

This insight report series is designed to explore the idea of ‘Upgrade’; an ideology Courvoisier has been playing with this year. Upgrade isn’t simply about the most exclusive or expensive things on offer; it is about being an improved and more desirable version of that thing, whether that’s through desire, innovation or need. As such, Courvoisier wanted to focus on four subjects that, to some extent, affect each and every person and explore what upgrade would mean to them: The City Upgrade, The Going Out Upgrade, The Retail Upgrade and The Food Upgrade.

Each report has been launched with an intimate event at our partnering venue, The Hospital Club, and is available to download from the following day.


To download these reports, please click below:

The Food Upgrade

The Retail Upgrade

The Going Out Upgrade

The City Upgrade


We hope you find these reports interesting and thought-provoking and would welcome your voice amongst the discussion at and


Courvoisier® Cognac and Liqueur, 18-40% alc./vol. Courvoisier Import Company, Deerfield, IL USA

Courvoisier, the Napoleon device and Le Cognac de Napoleon are trademarks of Courvoisier S.A.S. ©2011 Courvoisier S.A.S. All trademarks are the property of their respective owners.